Here, we highlight the key strategies value activewear brands are adopting to tap into growing demand

With the athleisure market growing at a CAGR of approximately 9.3% from 2024 to 2030. In the last decade, the boundaries between fitness, fashion and performance have merged-giving birth to one of the fastest growing segments in the fashion industry.

KragBuzz, a leading sportswear company providing sportswear for schools, colleges, sports clubs, and sports leagues, has entered into an official clothing partnership with Sumit Panda Cricket Academy in Manchester, UK.